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Patricia Routh

Educator, Visual Culture Scholar and New Media Artist

Patricia Routh
Leicester (LE21WF) United Kingdom
Professional Status
About Me
As an Assistant Professor and Course Director for MA Media Management, I have extensive experience in digital visual culture, media representations, new media art, and interactive and immersive media. My research interests cover a wide range of topics related to these fields, and I am dedicated to exploring new and innovative approaches to understanding how media shapes our world.
  • I am an Assistant Professor and the Course Director for the MA Media Management program at the School of Media and Performing Arts, Coventry University. I am responsible for leading and developing the course and leading/teaching the core MA Media Management modules and MA cluster collaborative and research/final media project modules. Additionally, I lead a cluster module for the College of Arts and Sciences (CAS) at Coventry University, which is franchised with the Royal Society of Arts (RSA).
  • I led and supported modules and projects for the BA (Hons) Media Production course.
  • External supervision of MA Dissertation students
  • Supervision of both Practice-based and Theoretical Research

New Media Artist, Creative Direction

January 2002 to August 2019
United Kingdom
  • As a freelance specialist, I have extensive expertise in various areas, including digital imagery, web design, web usability, web content, video production, and technology. I specialize in providing immersive and interactive content that effectively engages audiences. Additionally, I offer valuable insights on audience strategy and branding to help businesses establish a strong identity and reach their target audience more effectively.
  • My creative work has been showcased and aired globally in diverse commercial as well as fine art settings.
  • Founding Module Leader -Foundation Media.
    Designed all lecture materials, workshop content as well as the assessment criteria and assignments for:
    • Image Analysis and Production
    • Web Content and Management.
  • Lead and contributed to modules, lectures, seminars and workshops in Media Production, Employability and Contemporary Media Theory and Critical Studies.
  • Module Leader:
    • Media Practice in the Workplace
  • Dissertation Supervisor for BA , BAM and MA dissertaions.
  • Academic Advisor for Personal Tutor Group. Provide academic and pastoral support to students through their academic journey at NTU.

Research Assistant, the School of Social Sciences, WISE

University of Hull/ Walk Free
March 2014 to July 2014
United Kingdom
  • Perform advanced web searches for instances of modern slavery for Walk Free Project on Global Slavery Index.


University of Hull, School of Art and New Media
October 2012 to July 2013
United Kingdom
  • Mentor students to produce digital art and video productions within a range of social and artistic contexts that were critically and analytically rigorous.
  • Submit attendance reports, liaises with course lecturer to access students skills and ensure all necessary equipment is functioning properly and provide access to production studios.

Director Information Design & Architecture

December 1999 to May 2009
United States
  • Lead the creative front-end UI & UX design and structure.
  • Developed taxonomy and usability design for e-commerce sites.
  • Researched and initiated usability tests.
  • Oversaw development of digital content.

Director, Carolyne Roehm Digital Arts Center

Washington University, School of Art
August 1994 to March 2000
St. Louis
  • Oversaw direction of technology, purchases and improvements, as well as scheduling and training of technical staff of multi-campus digital media facility devoted to creative pursuits. Provided instruction for students, faculty and staff in computer and digital media laboratories devoted exclusively to digital art making and creative endeavours for the Sam Fox School of Art and interdisciplinary collaborations within University and community.

Computer Artist

Washington University School of Medicine
January 1991 to August 1994
St. Louis
United States - Missouri
  • Provided Medical illustration, Clinical photography, Photography and Digital Graphic design/illustration for the Physicians and Scientists of Washington University School of Medicine. Worked on representations for PCR and the Human Genome project.

Live Character Generator Operator/ Camera Operator

International Alliance of Theatrical and Stage Employees, Local 514
September 1985 to December 1990
St. Louis
United States - Missouri
  • Represented by local 154, I was contracted by various local and statewide companies and organisations to provide live video character generation, video and photographic camerawork as well as early digital graphics.