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Patricia Routh

Educator, Visual Culture Scholar and New Media Artist

Patricia Routh
Leicester (LE21WF) United Kingdom
Professional Status
About Me
As an Assistant Professor and Course Director for MA Media Management, I have extensive experience in digital visual culture, media representations, new media art, and interactive and immersive media. My research interests cover a wide range of topics related to these fields, and I am dedicated to exploring new and innovative approaches to understanding how media shapes our world.
  • Media Studies
  • Representation
  • Discourse Analysis
  • Semiotic analysis
  • Visual Culture
  • Digital Media Cultures
  • Relational Aesthetics
  • Identity
  • Vernacular and Autodidactic Art
  • Memory
  • Machine gaze
  • The Uncanny Valley.
  • Performativity
  • Aesthetics
  • Play
  • Subversion
  • Experimental narratives
  • Production Management
  • Project Management
  • Branding Strategy
  • Creative Direction
  • User Interaction Design.
  • Visual design and narrative.
  • Digital Video
  • Digital Photography
  • Image and Web Content
  • Motion graphics
  • Creative Writing
  • Digital Painting
  • Sonic synced motion graphics
  • Audio
  • Programming
  • Digital Workflow
  • Media Writing
  • Screenwriting
  • Programming Languages
  • Content Strategy
  • Branding and Personas
  • Usability Design
  • PACT Analysis
  • SEO and Marketing Strategies
  • Non-narrative Story
  • Paper plan/Wireframing
  • Elements and Principles of Design, Layout, Colours and Fonts
  • Prototyping
  • Gamification
  • Advanced knowlege of compression techniques and algorithms.
  • High competence with digital audio, image and video formats and applications.
  • Understand the implications of psychological and sociological influences on web design.
  • Awareness of the factors involved in Multimedia systems and the implications of multimedia formats, and types.
  • Can perform web design and development, adhering to W3C web standards and can critically comment on graphic design and standards based web development.
  • Knowledge of HTML, CSS, Actionscript, Javascript, Ajax and PHP.
  • In-depth knowledge of new & emerging modes of photographic production, graphic file types, file sizes, preparing files for all levels of resolution and postproduction distribution and consumption.
  • Knowledgeable of new and emerging post-production digital workflow.
  • Reliable interpersonal skills in working with clients, advertisers, publishing agencies, and designers.
  • Meet all deadlines on time, very fast post production workflow.
  • Patient, comforting and strong ability to place novice clients at ease.
  • Exercise originality and have advanced technical proficiency with professional DSLR equipment.
  • Exceptional talent for capturing images that visualize a story or require a visual narrative of an event.
  • In possession of equipment and software needed to produce work.
  • Advanced knowledge of digital video editing systems, including Apple Final Cut Pro, and Adobe Premiere.
  • Very creative, able to conceptualise innovative ideas and bring into fruition.
  • Video work has been recognised and screened Internationally.
  • Experienced designing workflow and organisation for large projects
  • Media Literacy
  • Solid knowledge of designing production logs,storyboards and screen decks.
  • Extensive experience with motion graphics, typography and design.
  • Advanced proficiency in Adobe After Effects, Apple Motion and Adobe Flash.
  • Excellent interpersonal skills in working with clients, advertisers, publishing agencies, and designers.
  • In-depth knowledge of graphic file types, file sizes, resolution and broadcast colour.